Molecules in blood and urine may reveal how much energy a person consumes from ultraprocessed foods, a key step to understanding the impact of the products that make up nearly 60% of the American diet, a new study finds.
It’s the first time that scientists have identified biological markers that can indicate higher or lower intake of the foods, which are linked to a host of health problems, said Erikka Loftfield, a National Cancer Institute researcher who led the study published Tuesday in the journal PLOS Medicine.
“It can potentially give us some clues as to what the underlying biology might be between an ultraprocessed food association and a health outcome,” Loftfield said.
CEO taps the 60% number and smiles. “What I see here, people, is room for growth! Inform the shareholders.”
Notice from health insurance company: “Claim Status: DENIED. Reason: your marker levels exceeded the threshold value set by our accounting department.”
Next up: health insurance companies fund both the new blood tests and doritos.
Vertical integration FTW
Ultra processed, it’s not even a fucking regulated term. It’s whatever they want it to mean. It’s a buzzword to make the study more palatable, easier to get the grant.
We can now detect how much energy you get from ultra processed foods. What does that even mean? Are we talking about carbohydrates here? Do they consider whole wheat flour an ultra processed food?
When you click the link in the article to ultra processed foods they specifically call out frozen pizzas. Now a frozen pizza is not a diet food or a health food item, But they’re not loaded down with artificial ingredients they’re frozen they don’t even need an overabundance of preservatives.
Further enriching the Robber Barons and willfully killing ourselves to do so…
Purely for our perceived “convenience”.
🤷♂️ 🤡
Food companies use health data to determine who to sell more to. More at 11.
