• Melvin_Ferd@lemmy.world
      link
      fedilink
      arrow-up
      2
      ·
      18 hours ago

      No it isn’t their full time job. That’s making excuses for why they’re more effective. They’re more effective because they had orgs that figured it out while they also had enough social awareness to understand the assignment given to them. Defend your party. Succeed. Create content. Share content.

      • grue@lemmy.world
        link
        fedilink
        arrow-up
        5
        ·
        17 hours ago

        No it isn’t their full time job.

        So you’re saying the staff at orgs like the Heritage Foundation aren’t getting paid? Where’s their $108 million in expenses (according to Wikipedia) going, then?

        • Melvin_Ferd@lemmy.world
          link
          fedilink
          arrow-up
          1
          ·
          edit-2
          16 hours ago

          Sorry, you’re right in that case. Heritage foundation does. But the guy driving around my neighborhood with decals and posting online with his multiple “own the libs” groups is not full time. He’s an electrician who’s probably autistic.

          The Internet is a massive force multiplier. This is why groups like the heritage foundation works to research how best to utilize it. They don’t focus their people on public protests or half the shit the left does. They utilize that Internet. They take advantage of people who are not full time but are passionate.

          Just think for a minute how many people have shown up to protests across the country for the past 10 years. Think of what they could accomplish if they instead created content like this. We need eyes and ears catching this stuff, distilling it down, creating it and then sharing it.

          https://www.instagram.com/reel/DJe5IKDvJsv/

          • grue@lemmy.world
            link
            fedilink
            arrow-up
            3
            ·
            edit-2
            9 hours ago

            The Internet is a massive force multiplier. This is why groups like the heritage foundation works to research how best to utilize it. They don’t focus their people on public protests or half the shit the left does.

            That’s my point: the left doesn’t have the equivalent of groups like the Heritage Foundation to figure out how to do that force multiplication. It takes resources to do that, and the only people supplying the resources are doing so in service of capital, not against it.

            Just think for a minute how many people have shown up to protests across the country for the past 10 years. Think of what they could accomplish if they instead created content like this.

            A protestor and a trained think-tank analyist who does propaganda as their full-time job are not interchangable. You can’t just tell protestors to create content like the right-wing bot farmers instead; they don’t have the skillset for it. They also don’t control the platforms like Murdoch, Zuckerberg and Musk do, for that matter. There are many, many strategies that make right-wing propaganda so effective that left-wingers simply cannot replicate without a fuckton of money, no matter how much unskilled volunteer labor they have.

            • Melvin_Ferd@lemmy.world
              link
              fedilink
              arrow-up
              1
              ·
              9 hours ago

              What the heritage foundation and others do is not special. Everyone can do it. That’s what makes it so effective. Listen to me, you don’t need to pay millions of dollars in research. Heritage foundation is not on my bridge or putting stickers on my neighbors car or creating Facebook groups or taking over Reddit communities. They nudge things but it’s the people doing it. Heritage foundation steers. But there isn’t anything mystical or impossible to figure out here. But the left have to get on the same page. Coming online every day to read another article and then still waste time commenting and reading other comments is just not going to cut it. We need to call this stuff out as often as possible. The next election is around the corner.

                • Melvin_Ferd@lemmy.world
                  link
                  fedilink
                  arrow-up
                  1
                  ·
                  8 hours ago

                  That first one, anyone can do. Just like how a real estate agent created a libsotiktok. Those are small instances of what the right are doing. Almost all of it you can do yourself.

                  • grue@lemmy.world
                    link
                    fedilink
                    arrow-up
                    2
                    ·
                    edit-2
                    7 hours ago

                    That first one, anyone can do.

                    Really? Anyone can order local TV news stations across the country to read scripted propaganda of their choosing? You’re just going to straight-up deny Sinclair Broadcast Group’s unbalanced political power exists?