What it really comes down to is that this type of “safe” game design where you rehash the same game over and over again for 20 years thing used to make a shitload of money, that’s why they all do it, and now it doesn’t. Or at least, they’re discovering that there’s a mathematical maximum amount of times you can rehash something without innovating. And not doing that is too huge a pivot for a huge lumbering company like Ubsioft to make on a reasonable timescale.

This is what’s supposed to happen though. When not enough people buy games to make them profitable, the games have to change, or Ubisoft goes under. Either is fine.