The purchase itself was a death sentence. $13bn of the $44bn was a loan Twitter took out to buy itself on Musk’s behalf, even before Musk started tanking the revenue there was no way Twitter was going to be able to pay the interest on that without further cash investment.
Meanwhile, given that the business in unviable, Musk can try all sorts of crazy shit and are what sticks to the wall. Anything that proves successful can be adopted by whatever comes after Twitter or other social media. Charging for API access stuck, this is just the next attempt.
The purchase itself was a death sentence. $13bn of the $44bn was a loan Twitter took out to buy itself on Musk’s behalf, even before Musk started tanking the revenue there was no way Twitter was going to be able to pay the interest on that without further cash investment.
Meanwhile, given that the business in unviable, Musk can try all sorts of crazy shit and are what sticks to the wall. Anything that proves successful can be adopted by whatever comes after Twitter or other social media. Charging for API access stuck, this is just the next attempt.