As far as the car itself, BMW provides you with a product. This differs from a service where the provider can set in place rules that you need to abide by. If I want to chop the top off my new BMW and install ugly spoiler, there’s nothing that BMW can do about that.
The Title II difference is a very good point, all analogies fall apart at some point.
I agree the ISPs, like many other companies, will all be courting the new White House to get what they want.