I mean, they are literally clickbait. They want you to wonder what the best part of Alan Wake is or what the best soullike of 2023 is. It’s just an evolution of clickbait, but it’s still very much clickbait.

I mean, it’s the main mechanic of the game, and happens in the first 22 minutes of the game. I would not describe that as a “major spoiler” but it is neat when it just happens suddenly.