I think that’s definitely what’s going to happen. The gaming market is going to see some huge disruption in the next few years as companies who didn’t want to bother with the console market can start an ecosystem based around platform agnostic stores/ecosytems.
I think they’re banking on the handheld PC market picking up for that. Obviously Steamdeck was a non-starter for native as it uses Linux, but they threw their weight behind the ROG Ally and packaged that with several months of Gamepass.