They track you and then different kind of tools are trying to profile you based on your data. Similarly how ads work on the internet. Saying your car collect data of your sex life more like means they collect absolutely everything about you and then they run it through different software to profile you then sell all this data for extra profit. If you daily drive to a school they will assume you have a family and kids. If you go to a random apartment complex once a week after your kids went sleep they will assume you have a mistress. Its all based on location data and the stuff you enetered during registration.