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Is it just me or is this sale a little underwhelming? Cyberpunk 2077 is a good test case - it is only 40% off. Not terrible but it has been 50% off many times in the past.
But it also just got a major expansion, so it can command a higher price right now, even when on sale.
Cyberpunk was shit at launch and they had to sell it at a loss. But now engagement is at an all time high due to Phantom Liberty and the 2.0 update that essentially had “finished” the game.
Don’t expect steep discounts on it anymore…at least not for a very long while…that window has closed.
Same thing happened with No Man’s Sky.
