This cannot “easily be fixed remotely”. The domain was scooped up by a company that pretty much exists to extort other companies.

I don’t know if this is an actual lidl url, a third party, or something that was supposed to be handled by their PR company. But these are not “Hey, we forgot to renew it. Can we just give you the thirty bucks and get it back?”. it is more “So… you want how many tens of thousands of dollars to give this back?”

And they would also figure out WHY lidl/whoever wants the URL back and raise the price even more to avoid people like you complaining that this “can be easily fixed remotely”.