…sooooo what you’re saying is they’ll be coming out with a GonePro soon?
thank you, thank you…I’ll see my way out
I appreciate a good amateur comedian, but I really think you have the chops to GoPro.
Didn’t GoPro start requiring online activation of their cameras a while back? Like customers couldn’t use it out of the box until they installed the smartphone app and activated it?
Edit: Looks like GoPro did try doing it by using dark patterns first and then getting more aggressive.
https://www.reddit.com/r/gopro/comments/16n6xyr/so_you_need_the_gopro_quik_app_to_activate_the/
Hah, and here I was thinking of getting a GoPro as a dash cam/rear cam. Sucks to suck GoPro lost another customer.
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Insta360 does the same. I downloaded the app, registered the camera, and deleted the app. On my kid’s tablet; my phone is too old for the app. If GoPro only requires such a rudimentary registration, it’s a matter of 5 extra minutes. Now, if they require the app for transferring videos, that’s a whole different problem…
What a crazy fuckup. You have a household name almost for action cameras and you keep releasing overpriced crappy products.
And the exact same model just rebranded!
Meanwhile my old GoPro Hero 4 is somehow the most reliable action camera I own, and my newer one constantly stops recording due to something. I bought an Insta360 as an alternative a couple years ago and the batteries are all already toast, and last maybe 30 seconds of recording.
A lot of the comments look to me like part of the reason for the failure. At least the old ones continue to work almost forever. They product was so good that people aren’t replacing them. This leads to them releasing overpriced crappy products to make up for it.
I wish we lived in a world where making the best product, that is reliable and durable, for as cheap as possible was standard and made sense. We’ve essentially made it so it doesn’t work.
The correct option seems to be, to me, for them to not have scaled like they have. They should have been a niche durable action camera, and their costs would have stayed low. Every product that sells though is told they have to scale as much as possible forever, until it kills the product.
I suppose their shareholders had other ideas, they just failed to have the right people piloting that ship. Other companies took over their space and now it’s too late. They should probably attempt what you said, scale back and just release a solid action camera again.
GoPro hasn’t really done anything for the past 5 years at least. Totally on them.
What should they be doing? They are an action camera company, they make action cameras. Do you think they needed to branch out to do energy drinks and lunchables or whatever?
If they have a solid product and do not want to make “energy drinks and lunchables”, the best financial move would be to optimize it. Find ways to make it smaller, lighter, and most importantly, reduce costs.
But if I were in charge, I’d seriously think about trying to eat DJI’s drone lunch now that there are FAA rules around foreign drone companies. GoPro is headquartered in San Mateo. Drone design is well known enough that there aren’t any hard problems in the way of introducing a decent DJI mini replacement. There may be patents or other non-technical stuff in the way though. But if they could get in on that, it could be immensely lucrative, especially if they can get government contracts.
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Nice to see that at least in the hardware market, competition still works. It is normal for companies who don’t offer competitive value for the money to just fail. This is how market economies are meant to work.
Not surprising, honestly. DJI had been eating their lunch and GoPro never could figure out how to keep their damn cameras from overheating all the time. Everyone I know switched to DJI.
This is what seriously limited my use of the GP10. It’s a real shame as I love the camera but it just stopped me from using it due to that unreliability.
Damn, is everything cheap ewaste? Does anyone think about their global impact beyond money?
Yes but not companies like GoPro. Or really any public company.
Now that they’ve milked the brand dry, my bet is they’ll either:
Let it go bankrupt and walk away with the profits, or
Sell to someone who will use what’s left of the brand’s credibility to drain any remaining suckers hoping for a revival.
3 Get a government bailout and then walk away with the profits
