Tinder is leaning into dating apps’ reputation for superficiality with the launch of a new feature that lets paid subscribers add their height preferences to their profiles.
After a Reddit user posted a photo of the new height setting in the Tinder app, a company spokesperson confirmed to TechCrunch that the discovery setting has been launched as a global test.
Tinder Gold and Premium subscribers in the test group will have access to the feature, but not free users, we’re told. In addition, the setting will indicate a preference, rather than functioning as a “hard filter,” the company says. That means it won’t actually block or exclude profiles but instead inform recommendations.
“We’re always listening to what matters most to our Tinder users — and testing the paid height preference is a great example of how we’re building with urgency, clarity, and focus,” said Phil Price Fry, VP Comms at Tinder, in an emailed statement. “This is part of a broader effort to help people connect more intentionally on Tinder. Our new product principles guide every decision, and this one speaks directly to a few: prioritizing user outcomes, moving fast, and learning quickly. Not every test becomes a permanent feature, but every test helps us learn how we can deliver smarter, more relevant experiences and push the category forward.”
I’m a woman and not on tinder, but I don’t know why people don’t like this. Anyone listing a height preference is not the kind of person you should be looking for, especially if you don’t fit their preference imho. It’s literally self filtering, though it did say it’s not fully blocking or anything.
I know women who would’ve loved that feature and I would never suggest any of my friends date them. Even after they dated guys that didn’t fit the criteria and amicably split, they still held firm to the idea. I think it’s ok to have preferences, but this is dumb to filter for and people are dumb to want to match with these people.