The best part about this is that Unilever basically just bought the brand name. Ben & Jerry’s is a perfectly good ice cream, but it’s not like there’s some amazing manufacturing knowledge that Ben & Jerry’s has that no other ice cream manufacturer could match. What they are is a popular brand with well known political leanings and, with fun popular flavours.
If Unilever ever forces them out over too much activism, it would be easy for them to start up a new Ice Cream company and bring all their old customers over. So, Unilever basically has to just accept this activism or lose their customers.
The best part about this is that Unilever basically just bought the brand name. Ben & Jerry’s is a perfectly good ice cream, but it’s not like there’s some amazing manufacturing knowledge that Ben & Jerry’s has that no other ice cream manufacturer could match. What they are is a popular brand with well known political leanings and, with fun popular flavours.
If Unilever ever forces them out over too much activism, it would be easy for them to start up a new Ice Cream company and bring all their old customers over. So, Unilever basically has to just accept this activism or lose their customers.