At the Federal Trade Commission’s monopoly trial, Meta CEO Mark Zuckerberg attempted what seemed like an artful dodge to avoid criticism that his company allegedly bought out rivals Instagram and WhatsApp to lock users into Meta’s family of apps so they would never post about their personal lives anywhere else. He testified that people actually engage with social media less often these days to connect with loved ones, preferring instead to discover entertaining content on platforms to share in private messages with friends and family.

As Zuckerberg spins it, Meta no longer perceives much advantage in dominating the so-called personal social networking market where Facebook made its name and cemented what the FTC alleged is an illegal monopoly.

“Mark Zuckerberg says social media is over,” a New Yorker headline said about this testimony in a report noting a Meta chart that seemed to back up Zuckerberg’s words. That chart, shared at the trial, showed the “percent of time spent viewing content posted by ‘friends’” had declined over the past two years, from 22 to 17 percent on Facebook and from 11 to 7 percent on Instagram.

Supposedly because of this trend, Zuckerberg testified that “it doesn’t matter much” if someone’s friends are on their preferred platform. Every platform has its own value as a discovery engine, Zuckerberg suggested. And Meta platforms increasingly compete on this new playing field against rivals like TikTok, Meta argued, while insisting that it’s not so much focused on beating the FTC’s flagged rivals in the connecting-friends-and-family business, Snap and MeWe.

But while Zuckerberg claims that hosting that kind of content doesn’t move the needle much anymore, owning the biggest platforms that people use daily to connect with friends and family obviously still matters to Meta, MeWe founder Mark Weinstein told Ars. And Meta’s own press releases seem to back that up.