WebP does everything GIF did, just better. The only problem is adoption. Maybe a similar, single-syllable name could have helped.
- Ends the pronunciation debate: hard G in the 1987 filetype, soft G in the 2010 one
- Looping soundless video gets a name that’s short and does not refer to a terribly inefficient format (that “gif” sharing sites often no longer use anyway), plus some wrong people have been using it already
- Software peer-pressured into supporting it (nobody wants to hear “they don’t support JIF” about their software)
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They should’ve called it JPG to settle JPG vs JPEG
Ok, but the J stands for “Google”
How does it feel to have the objectively best sense of humor?
Pretty sure that JIF is already trademarked and copyrighted by the peanutbutter brand.
That would just mean you couldn’t use the graphic format for pictures of peanut butter. It should be fine for everything else.



