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www.lego.com

My wallet is not going to like this.

  • electricprism@lemmy.ml
    1·
    7 months ago

    I’ve heard the argument that they think their audience is for kids as a argument against doing what their fans want often.

    If so, how is “kids” going to buy a 299.99 Lego. It makes that theory fall flat on it’s face.

    • ThatWeirdGuy1001@lemmy.world
      1·
      7 months ago

      …parents?

      You ever see a kid walk by the toy aisle with their parents and have a total meltdown over it?

      The marketing scheme is to hope enough parents cave in (a lot of them will) and there you go.